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Research papers

Postal contact

Lack of information and an absence of objectively critical opinions from sociologists and marketing men have led to the present situation whereby personal contact is canonised and used as a criterion of the validity of postal contact. Referring to...

Catalogue: ESOMAR Congress 1968
Author: Hakan K. E. Karlsson
June 15, 1968
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Citation

Karlsson, H. K. (1968a, June 15). Postal contact. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/postal-contact